The self-help industry hypnotises people to believe that affirmations is a way to build powerful beliefs and thus change your life. But Antano challenges that paradigm proposing that affirmations is just the validation of already-existing deep-rooted unconscious beliefs (called presuppositions).
“If you don’t have to force yourself to do the affirmation but it naturally comes across in your language, that is the validation that you have the right set of presuppositions in place. So affirmations is not a way to change your life. It is just a way of validating that your life is already changing. Yes, you will find successful people doing affirmations but not because they need to do affirmations but because there is a set of presuppositions so strongly there that language is a natural consequence.”